Apple may radically change its iPhone release schedule. Here are 3 business-boosting reasons why

Apple's traditional fall iPhone release may change starting in 2026. A staggered release is proposed, with premium models launching in the fall and cheaper models in the spring. This year, the iPhone 17 series will still have a unified fall launch. The shift aims to boost sales in China, where competitors release phones earlier in the year. By releasing cheaper iPhones in the spring, Apple addresses a historically slow sales period. This strategy could also encourage consumers to buy pricier premium models. A staggered release might also ease manufacturing bottlenecks by reducing the need for massive seasonal workforce increases. Reports from The Information and Ming-Chi Kuo suggest this change. Apple hasn't confirmed this yet, but the reports' reliability makes it a strong possibility. 2025 is likely the last year for a simultaneous launch of all iPhone models. This shift marks a significant change for Apple and its consumers.