Apple Renames ‘Apple TV+’ to ‘... Note

Apple Renames ‘Apple TV+’ to ‘Apple TV’

Apple's press release announces that "F1 The Movie" will stream on "Apple TV" starting December 12. The service is undergoing a rebranding from Apple TV+ to just Apple TV with a new identity. The film will also be available for purchase on various digital platforms. Apple TV itself is accessible on over a billion screens worldwide through the Apple TV app. It costs $12.99 per month with a free trial for new users. The author notes that "Apple TV" is commonly used colloquially to refer to the streaming service. This usage is understandable as it's more conversational than specifying the exact platform. However, Apple's own description highlights the confusion surrounding the name. It's possible to watch the paid Apple TV+ service within the free Apple TV app on an Apple TV device. Conversely, the Apple TV streaming service is available on many other streaming platforms, not just Apple's hardware. This widespread availability means an Apple TV device is not required to watch content from the Apple TV service. The author compares this naming confusion to the classic Abbott and Costello "Who's on First" comedy routine.