Apple Slashes iPhone 17 Prices in China for Annual 618 Festival

Apple has reduced prices on the iPhone 17 Pro series in China by 1,000 yuan ahead of the 618 shopping festival. The price cuts, effective Friday, were implemented on major platforms like JD.com and Tmall. Some iPhone 17 Pro models are available for as low as 6,999 yuan, the lowest price since launch. The standard iPhone 17 also received its first significant price reduction, with some configurations priced below 4,500 yuan. These price adjustments have rapidly gained attention and trended on Chinese social media. Simultaneously, Huawei has also lowered prices for its high-end foldable phones. Analysts suggest Apple and Huawei are the primary competitors in the high-end market in China. Both companies aim to boost sales and market share during this shopping event. The iPhone 17 series has already been a success, contributing to record sales for Apple in China during the first quarter. This marks a rebound after several years of decreasing sales, challenging domestic rivals. Apple CEO Tim Cook recently concluded a visit to China, participating in a business delegation.