Apple Started Using iPhone 17 ... Note

Apple Started Using iPhone 17 Pros as Cameras for Friday Night Baseball Broadcasts

Apple is integrating its iPhone 17 Pros into Major League Baseball broadcasts. Four iPhones will be positioned throughout Fenway Park, including the Green Monster and the dugout. A bug in the corner of the screen will highlight shots captured by these iPhones. This is a promotional tactic for Apple, which has invested heavily in MLB broadcasting rights. Apple has already enhanced its Friday Night Baseball broadcasts with various advanced camera techniques. These include helmet cams, body cams, depth-of-field cameras, and drone shots. The author found the iPhone footage to be indistinguishable from regular broadcast cameras. Without the "Shot on iPhone" bug, it would be impossible to tell the difference. This integration is seen as a justified use of Apple's investment in MLB rights. The move also aligns with Apple's history of promoting its products within its content.