Apple’s privacy policy for the Apple Store app indicates an upcoming virtual shopping assistant feature. This assistant will provide a chat interface for users to inquire about Apple products. To personalize the experience, Apple will collect various data points, including account information, device identifiers, and location data. Chat transcripts will be saved for future reference and business analytics. Apple states that some information, after being scrubbed of personal identifiers, will be shared with "partners" to facilitate conversational responses. This suggests the possible use of a third-party AI model for the assistant. Currently, the virtual shopping assistant interface is not live globally in the Apple Store app, but testing might be underway. Apple has also introduced a similar virtual assistant to its Apple Support app, though its rollout is not yet complete. The collected data aims to provide relevant responses and, if users opt in, to improve the assistant.