Apple is reinforcing its long-standing prohibition of pornographic material on the App Store. This ban specifically targets apps that generate nudity or sexually explicit imagery, including "nudification" apps. Such apps are prohibited even if they create explicit images of real individuals without their consent. Apps that feature user-generated content must implement filters for objectionable material. They also need to provide mechanisms for users to report offensive content and block abusive accounts. Furthermore, the App Store prohibits apps with hidden or undocumented features. This includes apps that misrepresent their purpose during review and later reveal harmful capabilities like "nudification." This tactic, known as bait-and-switch, is also against App Store policy. The author expresses hope that these updated guidelines will be accompanied by improved enforcement. The piece also notes X as a prominent platform for AI-generated non-consensual nudification, highlighting Apple executives' presence there.