Apple is rebranding its streaming service, Apple TV+, to simply Apple TV. This change was quietly announced within a press release about the "F1: The Movie" streaming debut. The press release mentioned the "vibrant new identity," but specific details are currently unavailable. Apple's website has not yet reflected this rebranding. The change is evident in the streaming service description within the press release. Apple TV, the streaming service, is accessible on over a billion screens globally. It is available on various devices, including Apple products, smart TVs, and gaming consoles. The service costs $12.99 monthly, with a seven-day free trial, and offers a free trial for new device purchasers. Apple also uses the name Apple TV for its hardware and app, which might cause confusion. The reason for the name change remains unknown.