Apple's Q3 2025 Earnings Call Takeaways: AI Growth, 3 Billionth iPhone Shipped

Apple reported $94 billion in revenue for its third fiscal quarter, exceeding expectations. CEO Tim Cook highlighted strong double-digit growth for iPhone 16 models compared to the iPhone 15. Apple also celebrated shipping its 3 billionth iPhone since its 2007 debut. Regarding artificial intelligence, Apple is open to acquisitions to accelerate its AI roadmap and is significantly increasing investments in the field. Personalized Siri, powered by Apple Intelligence, is on track for release next year. Cook indicated that while AI development is a priority, specific strategy details remain confidential. Tariffs impacted Apple, costing $800 million in the June quarter, with a projected $1.1 billion impact in the September quarter. To counter tariffs, Apple is optimizing its supply chain and exploring more U.S.-based operations. Despite discussions about a future with less screen dependence, Cook anticipates the iPhone will remain central. Apple's Services segment achieved an all-time revenue record of $27.4 billion, driven by double-digit growth in the App Store and cloud services. Apple TV+ also saw strong double-digit viewership growth year over year.