Apple’s reportedly slowing down Vision Pro production, for now

A new report from The Information suggests that Apple has scaled back production plans for its Vision Pro headset in recent months. This follows a statement from Tim Cook, who acknowledged that the $3,500 price tag makes it a niche product. The company is shifting its focus to develop a cheaper headset, which could be released as early as next year. The final assembly company for the Vision Pro headset has been warned that production may wind down in November. However, production could increase if demand rises, and future models may use similar parts with upgraded processors. Analyst Ming-Chi Kuo previously estimated that Apple would ship between 400,000 and 450,000 Vision Pro units in 2024. Luxshare, the assembler, has reportedly produced between 500,000 to 600,000 headsets since last year, indicating that Apple may have sufficient stockpiled parts and headsets. Tim Cook described the Vision Pro as an "early-adopter product" for those who want cutting-edge technology. Many early adopters may be waiting for a more affordable option to become available. The high price point of the Vision Pro headset has likely contributed to the scaled-back production plans.