Atlassian will begin using customer data from its cloud products, including Jira and Confluence, for AI training starting August 17, 2026. This data collection, enabled by default, affects nearly all cloud customers, with only Enterprise tier customers having an opt-out option. This policy change will involve collecting both metadata and in-app content from users. Atlassian claims to de-identify data before training, with some exclusions such as government cloud customers. The current shift reverses a previous commitment that customer data wouldn't be used for AI. This "opt-out-by-default" approach raises data governance concerns regarding user data. Organizations using Atlassian products for sensitive data might face regulatory implications. Compliance obligations require a reassessment of data practices impacted by the change. GitLab, a competitor, takes a different approach by not collecting customer data for its own AI training. GitLab emphasizes transparency, auditability, and separation of customer data from AI training. GitLab offers self-managed options for AI processing to keep data within customer infrastructure. The shift in data practices calls for organizations to evaluate how their data is being used.