Apple's upcoming iPhone 17 lineup is expected to see varied pricing strategies according to TrendForce. The standard iPhone 17 will reportedly maintain its $799 entry-level price with 128GB of storage. However, the iPhone 17 Pro and iPhone 17 Pro Max are anticipated to receive price increases. These Pro models will also start with a higher base storage of 256GB. The iPhone 17 Pro's starting price is projected to be $1,199, a significant jump from its predecessor. Customers opting for larger storage capacities on Pro models will also see an additional cost. The iPhone 17 Air will replace the iPhone 16 Plus, offering storage tiers starting at $1,099. This pricing strategy mirrors Apple's approach with the iPhone 15 series, where a lower storage tier was eliminated, effectively increasing the entry price. J.P. Morgan has also provided price estimates, suggesting a slightly lower starting price for the iPhone 17 Pro. Apple is expected to officially unveil the entire iPhone 17 series at an event on September 9th.