Billabong, Roxy, Volcom on list of 120 stores closing as Liberated Brands files for Chapter 11 bankruptcy, blames fast fashion

Liberated Brands, owner of popular surf and skate brands like Billabong and Quicksilver, filed for Chapter 11 bankruptcy. The company will close 120 US stores and international offices, resulting in 1,400 job losses. CEO Todd Hymel cited the rise of fast fashion, high interest rates, and inflation as key factors in the company's downfall. Liberated's rapid expansion in recent years proved unsustainable amidst economic challenges. The company's brands were already sold at other retailers like Dick's Sporting Goods and Kohl's. Liberated plans to seek additional wholesale partners to continue selling its products. The bankruptcy highlights the impact of fast fashion's low prices and readily available products on established brands. Fast fashion's popularity, despite its environmental consequences, underscores the addictive nature of cheap clothing for consumers. The future of surf-and-skate clothing remains viable through alternative retail channels.