Martin Fowler
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Bliki: Say Your Writing
Bruce Eckel's tip for writers is to read their draft out loud to identify parts that don't sound right and need fixing. This advice is particularly useful for writers who aim to achieve a conversational tone in their writing. Reading out loud helps to eliminate flabby prose, which can be corporate or academic in style. Corporate prose often sounds like it could have come from a consulting company like Accenture. The passive voice is also generally not preferred. Speaking the words as you write can help to trigger the part of the brain that processes spoken words, making blandness more noticeable. The goal is to achieve a conversational tone, as if explaining concepts to friends in a pub. When writing, it's often taught to write differently than they speak, but conversational tone makes prose more engaging. Reading out loud can help cut out flabby prose more concise and effective. The author constantly speaks the words silently as they write to achieve this conversational tone.