Blue Origin’s New Glenn will launch on Sunday—initiating Bezos’s challenge to SpaceX

Blue Origin's New Glenn rocket is set for its inaugural launch, marking a significant challenge to SpaceX's industry dominance. The 30-story-tall rocket, years in development, aims to capture market share in satellite launches. A successful launch would enable New Glenn to launch Amazon's Kuiper constellation, rivaling SpaceX's Starlink. Blue Origin has previously launched smaller rockets, but this is its first orbital attempt. New Glenn is twice as powerful as SpaceX's Falcon 9, with a larger payload capacity. The rocket's pricing is undisclosed, but it faces competition from SpaceX's Starship and United Launch Alliance's Vulcan. New Glenn has secured multiple launch deals with various companies, signifying its market potential. The launch is crucial for securing US Space Force certification for national security payloads. The successful launch is a culmination of focused efforts by Blue Origin following a leadership change aimed at accelerating development.