CNBC | US Top News and Analysis Follow BMW doubles down on software and brand value to take on Tesla, Chinese EV rivals German auto giant BMW is doubling down on its brand value as it prepares to roll out a fleet of software-controlled electric vehicles. https://www.cnbc.com/2025/09/05/bmw-doubles-down-on-software-to-take-on-tesla-chinese-ev-rivals.html cnbc.com
