Businesses don’t care for design: they care for business outcome

Humans are goal-oriented Our everyday lives are filled with goals. Some are bigger (I want to have a beautiful house, I want to be the next Richard Branson), some are smaller (I need to file my tax, I need to set a reminder for my mum’s birthday), and some are frivolous (I want to have a sexier looking phone than my peers, I would like some fun game to play).