Can we please, please, please quit redesigning everything?

The author expresses annoyance with constant redesigns, which they view as unnecessary and disruptive. They criticize Jaguar's recent rebranding for being confusing and irrelevant. The author argues that while change is inevitable, incessant UI tinkering and minor design alterations are more annoying than beneficial. They lament the loss of familiar features and the constant need to adapt to new designs. The author believes that designers have become too focused on iteration for the sake of novelty rather than actual user improvement. They request that companies stop making unnecessary changes and instead focus on creating timeless designs that meet users' needs. The author recognizes that their perspective may be outdated, but they emphasize the importance of maintaining a balance between innovation and familiarity, especially as people age and become less adaptable to new technologies.