Cory Doctorow argues that commercial surveillance companies do not operate in a fair marketplace. He contends that these companies claim to exchange privacy for services, but their practice is more akin to theft than a voluntary transaction. In this exploitative "market," users' data is taken without true consent or negotiation. Doctorow suggests tools like adblockers and "dickover blockers" as ways for individuals to reclaim agency and bargain back. These customizations allow users to refuse the implicit demand for all their data and control over it. While suggesting specific software like Firefox and Linux, Doctorow emphasizes the underlying principle of using browser extensions and bookmarklets to resist intrusive online practices. He highlights tools like StopTheMadness Pro, uBlock Origin Lite, and Magic Lasso as effective means to this end. Using content blockers is presented as a legitimate act of bargaining, not something to feel guilty about. The author clarifies Magic Lasso's past sponsorship status but recommends it based on personal satisfaction as a user.