McKinsey Insights & Publications Follow Competing in the fast lane—the future of Europe’s truck industry The rules of the road are changing fast for Europe’s truck industry. Here’s how it can compete in an age of AI, disruption, and automation. https://www.mckinsey.com/industries/automotive-and-assembly/our-insights/competing-in-the-fast-lane-the-future-of-europes-truck-industry mckinsey.com