Data-driven responses to new patterns of customer behaviour

As the world battles to contain the COVID-19 pandemic, every organization is seeing unprecedented changes in patterns of customer demand. Mandated and organically adopted shifts in the movement of people have dramatically changed the ecosystem of our daily lives, and in turn, what roles organizations play in this. While many businesses are facing hibernation or closure, some are thriving, with huge increases in sales, and public sector and community organizations have a much larger role to play.