Delivering safer, age-appropri... Note

Delivering safer, age-appropriate experiences on Google Play

Google Play's top priority is providing a safe online experience and protecting users from harm, and to achieve this, they have been investing in baseline protections and empowering parents with tools to make decisions for their families. Google Play also aims to empower developers to deliver age-appropriate experiences based on their app's content. The Google Play Age Signals API is a privacy-preserving tool that allows parents to share their child's age range with apps, enabling developers to tailor their in-app safety experiences and content. This API is being expanded to all Play developers globally, with the experience first being rolled out to users in Australia and Canada by mid-August, and a full global rollout later this year. The Play Age Signals API puts parents in control, allowing them to share their child's age range directly with apps, and also enables adults to easily share their age when prompted by the app developer. Developers receive the signals they need to tailor their own in-app safety experiences and content for users in an age-appropriate way, and they have the flexibility to choose how they integrate safety signals. The API simplifies safety settings for parents, putting age-sharing controls in one place, directly inside the Google Family Link app, and parents have a choice to share their child's age range, which can be updated or turned off at any time. The Play Age Signals API builds upon a strong foundation of established safety features and strict policies enforced on Google Play, including rigorous safety standards for apps designed for families and built-in tools for developers to manage who can discover their apps. The expansion of the Play Age Signals API globally adds a powerful new tool to Google Play's existing safety suite, helping parents and developers work together to make Google Play a safer and more trustworthy place for families. By providing a reliable signal, Google Play enables developers to retain complete agency to tailor their app's content, features, and settings to match their audience, and this helps to create a safer online experience for all users.