Design inspired by family: Lit... Note

Design inspired by family: Little Troop on striking a balance between the fresh and the familiar

Little Troop – the married design-duo Noemie Le Coz and Jeremy Elliot – delivered a talk bursting with humour and charm at June’s Nicer Tuesdays in New York, walking us through their designs for MoMA’s family festival, inspired by their own kids and their interactions with the natural world. The pair talked about striking a balance between the fresh and familiar in brand design as well as the importance of making something for kids and adults that relies on intelligent simplicity.