DirecTV will start replacing s... Note
Engadget

DirecTV will start replacing screensavers with AI-generated ads next year

DirecTV is partnering with Glance to introduce AI-generated ads as screensavers on Gemini devices. These AI-powered screensavers aim to transform TV viewing into a more interactive experience. Viewers can use the Glance app to insert themselves into AI-generated videos on their TVs. They can then modify attire and purchase similar items through their phones. Glance envisions this as a "ChatGPT moment" for TV, utilizing generative AI. The goal is to make television a more engaging activity. This initiative will roll out in early 2025. However, it remains uncertain how many DirecTV customers desire this feature. A key question is whether users will have the option to disable the AI screensaver. The press release does not mention turn-off capabilities.
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