DNC targets rural voters in North Carolina and Georgia in new media campaign

The Democratic National Committee is launching a six-figure paid media campaign targeting rural voters in Georgia and North Carolina, where Vice President Harris and former President Trump are in a dead heat. The campaign aims to chip away at Trump's advantage with rural voters, which could give Harris a boost in the key states. A recent CNN poll found Harris and Trump tied in both Georgia and North Carolina, with Harris holding an advantage among urban voters and Trump among rural voters. The "I Will Vote" campaign will run in 15 rural counties, including in the historic "Black Belt," and features a radio ad narrated by DNC Chair Jaime Harrison, who grew up in a small rural town in South Carolina. The ad highlights Harris' plan for rural America, including fighting for lower costs and affordable healthcare while supporting rural hospitals. The campaign also includes a billboard campaign directing voters to IWillVote.com, which provides up-to-date information on polling locations. The DNC has previously directed ad buys towards Native American and LGBTQ voters as part of the "I Will Vote" campaign. Both campaigns have events scheduled in Georgia and North Carolina over the final days of the campaign. The outcome of the campaign will depend on whether Harris can make inroads with rural voters, who have traditionally supported Trump.