McKinsey Insights & Publications Follow Don’t miss the bus: New strategies for European bus and coach OEMs European bus and coach manufacturers are revving up for a revolution as transportation becomes cleaner, greener, and more competitive. https://www.mckinsey.com/features/mckinsey-center-for-future-mobility/our-insights/dont-miss-the-bus-new-strategies-for-european-bus-and-coach-oems mckinsey.com