DreamWorks Co-Founder Katzenberg Likens AI To CGI Revolution

At the Axios AI+ Summit, DreamWorks co-founder Jeffrey Katzenberg, compared the current AI revolution in entertainment to the 1990s CGI revolution. He emphasized that adapting to AI will lead to thriving, just like those who adapted to CGI technology in the past. Katzenberg argued that AI won't replace people, but rather those who don't embrace it. He reflected on the huge resistance to making "Toy Story" with CGI technology, stating that the people most afraid were the ones who would be disrupted. Katzenberg noted that despite the disruption, animation has never been bigger than it is today. He believes AI will replace people who don't use it, just like those who learned to use them as a new tool thrived. Katzenberg warned that if change is uncomfortable, irrelevance will be even harder. He encouraged embracing AI, stating that talent who learn to use AI will thrive. Katzenberg's message is clear: adapt to AI or risk becoming irrelevant.