Business Insider Follow Elon Musk revealed the Roadster nearly 9 years ago. Tesla is about to do it again. In November 2017, CEO Elon Musk announced Tesla's plans to reboot the Roadster as a hyper-powered EV and took $50,000 reservations. https://www.businessinsider.com/tesla-roadster-reveal-date-october-2026-9 businessinsider.com