Enabling safe AI experiences on Google Play

Generative AI apps are rapidly evolving, and Google Play is expanding its review capabilities to address potential issues. New technology like large language models (LLMs) helps flag inappropriate content like sexual content or hate speech. Play's policies have been strengthened to address concerns regarding generative AI, such as requiring apps to provide users with a way to report offensive content. Developers are advised to review Google Play's AI-Generated Content Policy to ensure their apps meet requirements and avoid rejection or removal. Responsible promotion is crucial, with ads accurately representing app capabilities and adhering to App Promotion requirements. Developers must thoroughly test AI tools and models to prevent harmful or offensive content, and documentation of this testing may be requested in the future. Google Play plans to introduce new onboarding capabilities for generative AI apps and share best practices and resources to support responsible development. The company emphasizes its commitment to user safety and welcomes developer feedback to enhance policies and support app innovation.