I know what you think about papers in Cell. They are long. Mechanistic. “Complete.” They report deep biological insights. I know this because I hear it a lot from researchers. There is truth to it. Cell has published thousands of papers that fit these descriptors, and we will continue to. They have incredible value. But we don’t publish papers in Cell because they are long and mechanistic. We publish them because they are exciting. Cool. Awe-inspiring. We publish them because we think they provide something that our readers will want to learn about and will benefit from.