Apple has been heavily promoting its new film, F1: The Movie, starring Brad Pitt, through advertisements in at least six iPhone apps, including the App Store, Apple Wallet, and Apple TV app. However, many iPhone users were unhappy about receiving a notification in the Apple Wallet app promoting a discounted ticket offer, feeling that Apple had used the app as an advertising mechanism without permission. The promotion has sparked criticism, with some arguing that Apple has turned a trusted app into an ad platform. The ads have also appeared in other apps, including Apple Sports, which was intended to provide a simple and ad-free experience for sports fans.
macrumors.com
macrumors.com
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