Facebook is changing its primary metric to ‘views’

Facebook is changing its primary metric to measure content performance to "views", aligning with Instagram's metrics. Views will be counted not only for video content but also for photos, text posts, and more. The view count will show how many times a piece of content appears on a user's screen, with multiple views from the same user counting as separate views. This change aims to provide creators with a consistent metric to understand their content's performance. Meta has also added view counts to posts on Threads to give creators more transparency. However, the view metric may not be insightful for average users, as it only shows how many screens their posts appeared on, not why. Views have also become a focus for Elon Musk on Twitter, now called X. Tech companies' metrics, including views and impressions, are arbitrary and can change suddenly based on business needs. Ultimately, Meta's goal is to keep users scrolling through their platforms.