Figma Sent a Cease-and-Desist Letter To Lovable Over the Term 'Dev Mode'

Figma issued a cease-and-desist letter to Lovable, a no-code AI startup. The letter targets Lovable's use of "Dev Mode" for a new feature. Figma successfully trademarked "Dev Mode" last year. "Dev Mode" is a commonly used term in software development, appearing in products from major tech companies. The term's widespread use predates Figma's trademark. Figma clarifies its trademark applies only to the shortened "Dev Mode," not "developer mode." This action resembles trademarking a common term like "bug." Figma must defend its trademark to prevent it from becoming generic. The cease-and-desist letter was reportedly polite. Failure to defend the trademark could render it unenforceable.