Flagship Harry Potter store to open on London’s Oxford Street

British outlet for the Hogwarts-adjacent ‘interactive retail experience’ will include recreated film locations, as well as ‘photo moments’ and merch Warner Bros has announced it is to open a 21,000 sq ft Harry Potter store on Oxford Street, one of London’s busiest retail thoroughfares. The studio’s Global Experiences wing says the two-floor shop will be an “interactive retail experience” including recreations of the franchise’s most recognisable locations, as well as “photo moments” and exclusive merchandise.