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Fred LaBour invented most of the 'Paul is dead' clues as a joke and was stunned when the world believed them
The "Paul is dead" rumor spread from college gossip in 1966 to an international phenomenon by October 1969. The first published article ran September 17 in the Drake Times-Delphic student newspaper in Des Moines, Iowa. Two days later, Detroit DJ Russ Gibb spent an hour on air exploring the theory with callers.
