McKinsey Insights & Publications Follow From anxiety to advantage: A marketing organization that thrives with AI Marketers are using AI, but surface-level enthusiasm is masking the anxiety, indecision, and operating-model gaps holding back meaningful change. https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/from-anxiety-to-advantage-a-marketing-organization-that-thrives-with-ai mckinsey.com
