Marques Brownlee's (MKBHD) video about the first look at Apple's Duo is his third most popular, with a follow-up video also ranking highly. This indicates Apple's significant influence in the tech space, particularly concerning new product categories and form factors. When Apple enters a new market segment, their content immediately garners immense attention, surpassing established players. While this doesn't guarantee immediate market dominance for Apple's folding devices, it highlights viewer interest in Apple's innovations. The author argues that humans are visually oriented and naturally drawn to novelty, making "new" a potent marketing tool. Products that visually appear new capture attention and create a perception of freshness. Conversely, incremental updates to existing designs, like a hypothetical iPhone 18 Pro, lack this inherent appeal. The Duo's novel appearance, therefore, naturally attracts interest, regardless of prior foldable phone existence. Ultimately, the author concludes that the appeal is less about the technology itself and more about the Apple brand. The association with Apple transforms a new product into something that "people care about."