McKinsey Insights & Publications Follow General Motors’ Norm de Greve on aligning marketing across the C-suite GM’s chief marketing officer shares how he builds partnerships across marketing and other executive functions to work toward a shared growth mindset. https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/general-motors-norm-de-greve-on-aligning-marketing-across-the-c-suite mckinsey.com
