The author stresses the critical importance of accessibility in web design. They believe designers inherently want to create inclusive designs, but acknowledge that some designs still exclude users. The core problem is the overwhelming amount of information designers must recall, including accessibility guidelines. The author proposes addressing this using Nielsen's usability heuristic of “Recognition rather than Recall”. The author recommends using personas, like those from "A Web for Everyone," to easily identify accessibility issues. These personas represent different user needs and disabilities, facilitating empathetic design decisions. The author also suggests the use of "Personas Non Grata" to consider potential misuse. A "Designated Dissenter" on each project should consider how designs impact each persona. The author provides resources for accessibility guidelines on various platforms. The author's homework assignment is to utilize the provided personas throughout every design project. This approach aims to make accessibility a core consideration from the outset. Ultimately, the goal is to reclaim design for all users.