Google Users Are Less Likely To Click on Links When an AI Summary Appears in the Results, Pew Research Finds

Pew Research Center's study reveals that Google's AI-generated summaries decrease user clicks on website links. When AI summaries were present, users clicked links only 8% of the time, significantly lower than the 15% click-through rate without summaries. Furthermore, users rarely accessed sources cited within the AI summaries. The study suggests that AI summaries lead to shorter browsing sessions, potentially limiting users' exploration of diverse information sources.