Grape Growing: Applying product-thinking to digital platforms

Imagine you are an owner of a small batch grape vineyard. You find yourself to be so successful that you are acquired by a large distributor who spans grocery stores, bakery and wine industries. Now being a part of a large organization that has many different types of consumers and ways of distribution, your grape vineyard is expected to meet those demands. Table grapes are considered not only for grocery store distribution, but sent for jam and juice processing. Your two wine varieties need to extend to ten varieties.