Apple's marketing chief, Greg Joswiak, stated that Apple Intelligence is designed for ordinary users, not the extreme AI enthusiasts. He clarified that while AI enthusiasts can use it, they are not the primary target audience. Joswiak referred to the "die-hard AI believers chasing superintelligence" as the "lunatic fringe" of Silicon Valley. Apple's strategy focuses on creating a modest yet personalized and privacy-preserving AI experience. This approach aims to benefit everyday people rather than solely impress the tech industry. Joswiak also expressed confidence in Apple's competitive position in the AI market. He believes Apple's ability to integrate AI deeply into its devices provides a superior user experience. This integration allows Apple to offer a better product compared to competitors. The company's focus remains on enhancing the AI experience for the general population. This strategy differentiates their AI offering from those targeting advanced users.