CNBC | US Top News and Analysis Follow ‘Heated Rivalry’ fuels a boom in gay romance stories, with women leading the fandom ‘Heated Rivalry’ has helped gay romance stories gain mainstream attention, with women driving much of the fandom. https://www.cnbc.com/2026/06/27/heated-rivalry-red-white-royal-blue-rachel-reid-gay-romance-yaoi-mlm.html cnbc.com
