Hosting Your Blog on a Subdomain vs. a Subdirectory – What’s Best for SEO and Beyond?

The text explores the choice between subdomains (blog.domain.com) and subdirectories (domain.com/blog) for blogs. Subdomains offer technical flexibility and content separation, suitable for large companies or different CMS setups. However, subdomains often dilute SEO benefits and require more complex tracking. Subdirectories integrate the blog with the main domain, enhancing brand unity and sharing domain authority, ideal for SEO-focused sites. Subdirectories benefit from the main domain's SEO authority, making them generally preferable for organic growth. Key factors include domain authority, crawl efficiency, and backlink value, favoring subdirectories. Technical and operational considerations involve CMS flexibility, tracking setups, and performance impacts. Branding and user experience are also affected, with subdirectories offering a more cohesive experience. For many businesses prioritizing SEO and brand integration, subdirectories are the better choice. Subdomains suit those needing technological separation or managing multiple distinct sites. The optimal choice depends on business goals, with careful evaluation being crucial for long-term success.