How England’s Cadbury Creme Egg Became an American Easter Icon

Cadbury Creme Eggs are a uniquely seasonal treat in the US, strongly associated with Easter. Their distinctive appearance and taste make them an Easter icon. The British company Cadbury sells over 220 million eggs annually in the UK. The Creme Egg's unique appeal sets it apart from other candies. Cadbury, founded in the 1820s, introduced the Creme Egg in the early 1960s. Memorable advertising campaigns, including the Cadbury Bunny, solidified its Easter status. Hershey's holds the US license to produce Cadbury chocolate, including Creme Eggs, since the 1980s. This licensing agreement significantly impacted Cadbury's presence in the American market. Many believe Hershey's version is inferior to the UK-made Cadbury chocolate, leading to a premium price for imported Cadbury products in the US. Despite this, the Cadbury Creme Egg remains a popular Easter candy in the US.