How Japan's viral horse racing game Umamusume, developed by Cygames, passed 30M downloads in Asia, spurring anime adaptations, concerts, and new racetrack fans (Katria Alampay/Bloomberg)

Katria Alampay / Bloomberg: How Japan's viral horse racing game Umamusume, developed by Cygames, passed 30M downloads in Asia, spurring anime adaptations, concerts, and new racetrack fans  —  With more than 30 million downloads, Umamusume: Pretty Derby has generated anime adaptations, live concerts and a new legion of racetrack fans.