How to seize technology opportunities - while staying on the right side of the line

When companies consider the negative impacts of technology, attention understandably tends to focus on data breaches or cyber attacks. But as high-profile incidents like the Facebook-Cambridge Analytica data scandal have made clear, business leaders also need to examine the ethical implications of the technology-related opportunities they explore. Not only because it’s the right thing to do, but also because in a world where trust is hard to come by, an ethical approach to technology can be a clear source of competitive advantage.