McKinsey Insights & Publications Follow ‘Innovation Execution’—a new industrial paradigm emerges Disruptor OEMs are challenging convention at every turn, forcing established OEMs to adapt their operating models to compete on speed, quality, cost, and innovation. https://www.mckinsey.com/industries/automotive-and-assembly/our-insights/innovation-execution-a-new-industrial-paradigm-emerges mckinsey.com
