Instagram Tests Reels You Can Only Watch With a Secret Code

Instagram is testing a new feature called locked reels that require viewers to enter a keyword or code to access the content. This feature could be used by creators to increase engagement or share exclusive content with their most loyal fans. The Instagram Design account recently shared a locked reel with a hint to unlock it, which displayed an animated banner with a "coming soon" message. The banner appears to reference the Instagram Design team's upcoming Threads account. A creator could use this feature to share a locked reel that requires a specific word to open, such as a pet's name, to share exclusive videos. This would allow creators to share content with their followers without requiring direct engagement. The locked reel feature is different from Instagram's existing feature that allows users to share hidden stories that can be unlocked with a direct message. Instagram has not commented on the locked reel feature, so it is unclear if and when it will be available to users. The feature has the potential to change the way creators interact with their followers and share content on the platform. Overall, the locked reel feature could provide a new way for creators to connect with their audience and share exclusive content.