Google Play Games is undergoing an evolution to create a more integrated player experience. The new Google Play Games Level Up program aims to connect player journeys across platforms, leading to increased engagement for games. This program offers powerful tools and promotional opportunities to developers who meet user experience guidelines. Key benefits include re-engaging players through the new "You tab" featuring game content and rewards. Games in the program will also see enhanced discovery opportunities across the Play Store, with potential for prominent featuring. Deeper performance insights will be available next year, connecting acquisition to long-term engagement. The program's guidelines are built on player desires for seamless and rewarding experiences. Player continuity will be improved with cloud saves and the upcoming Play Games Sidekick for in-game assistance. Rewarding player journeys through well-designed achievements is also a core guideline. Cross-device gameplay is encouraged, with new discovery features highlighting games optimized for multiple devices. Support for controllers and keyboard/mouse is recommended to enhance flexibility for players. The Level Up program is now available in Play Console, with a commitment to evolving its guidelines and benefits. This initiative represents Google Play's investment in developer success and the creation of a superior gaming ecosystem.