Introducing Time Allowances
Apple's latest operating systems, iOS, iPadOS, and macOS, introduce Time Allowances for parents.
These features provide flexible tools to manage children's app usage across categories like Entertainment, Games, and Social Media.
Time Allowances are informed by expert research and offer age-tailored starting points for parents.
Parents retain the ability to customize these settings according to their child's specific needs.
App Store Connect's primary or secondary category selections determine an app's placement in Entertainment and Games Time Allowances.
The Social Media Time Allowance category is determined by an app's inherent social media functionalities, not its App Store Connect category.
These functionalities include redistributing, amplifying, or interacting with user-generated content via social feeds.
Starting July 2026, developers will use an updated age rating questionnaire to declare social media capabilities.
Indicating social media features will place an app in the Social Media Time Allowance category with a minimum age rating of 13+.
Developers can opt out of the under-13 social media category by disabling features for that age group and using the Declared Age Range API to verify ages.